Twitch Launches ‘Hot Tubs’ Category
Twitch launches a dedicated category for hot tubs post receiving pushback through advertisers and audiences. Pushback says how the trend took over the platform. The new “Hot Tubs, Pools, and Beaches” category is meant to allow the creators to stream whatever they want. Also, providing Twitch advertisers a simple way to inhibit ads from running on streams that they don’t allow to. Before this week, Twitch drew back advertising from a few hot tub creators without any warning. In a statement, Twitch said that was a mistake. They said, “We did not inform impacted streamers at the time, and we should have our streamers’ trust on us.” Twitch added the ads were temporarily stopped at advertisers’ request and that it’s now working. Now, individual creators can “restore ads appropriately.” In specific, the ad suspension impacted Amouranth, one of the biggest streamers of the platform. Her Twitch channel is now playing ads again. However, it seems her hot tub streams have b...